What You Talkin' About Willis!

They say that a rose by any other name would smell as sweet, and I guess when a building changes names it smells the same too.

But when I heard the news that The Willis Group was purchasing The Sears Tower in Chicago and then renaming it The Willis Tower, I thought to myself something stinks.

I shouldn't be that surprised, nothing is sacred anymore. Sports stadiums change names all the time, so often in fact that I've missed a few and others need to pick one and stick with it. Does anyone really know the name of the football stadium in Baltimore? Candlestick Park has changed names so many times and still nobody cared to the point that they finally gave up and started calling it Candlestick again.

But that is an entertainment venue that relies on advertisement as a means of income.
Does the Willis group really need to show off the fact that they spent a ton of money on a building that they need to re-write the history books?
You wouldn't rename the Golden Gate Bridge, The Empire State Building, The Moon or Lambeau Field would you? Or would you?

Of course there is the arguement that Sears hasn't owned the tower in years and why should they get the free advertising!

The truth is The Willis Group can do whatever they want with their money and call it what ever they want.

I will still call it The Sears Tower and Pluto is still a planet!
So there.